What You Need to Do After Taking an Influencer or Blogger Break
As a blogger or influencer, it is easy to suffer from burn out. Maybe it wasn’t burnout but a crisis or health situation. Whatever the reason, sometimes it is hard to ease back into the blogger or influencer world after taking a break.
Since this is something in which I am well-versed, I thought I would share some of my tips to bounce back after taking an Influencer or Blogger break!
Taking a Break
I have been in the blogging world for about 10 years with my parenting blog. At about 5 years into that, I started this one. However, shortly after that, I ended up having major health issues and couldn’t devote much time to either. When you add all the social media channels associated with each account, it seemed downright overwhelming.
Once I got my health issues under control, I started a plan to get back on track with both projects I left behind. However, I took two very different approaches. I focused more on the blogging end for the parenting blog and focused more on the Instagram Influencer end for this one.
It worked fairly well for me, and it allowed me to learn about all the new tricks and things that popped up while I dealt with my health issues. Because I focused more on social media on one account, it allowed me to take what I learned and apply it to the other account and vice versa. I have worked hard for the last year and a half, and last fall things really started to take off for me.
However, late last fall I suffered a miscarriage and ended up taking a little break again. I needed to focus on putting myself back together again. I just finally got myself back together and then we all got word about the Coronavirus. For many of us, it meant being forced to quarantine under state guidelines.
At first, I decided I would create like crazy. I would use this as my excuse to finish some blogging courses, refresh my blog, create a lot of Instagram posts, and really use it as a way to shine. However, I found myself muddling through and not feeling creative at all.
Of course, when you stop writing and creating content, then you get into this mindset of “How do I get going again?” That is exactly what happened to me. I couldn’t figure out how to get started again.
So…this is what I did and what I advise for if and when you take a blogger or influencer break!
How to Get Back on Track
First things first: get on a schedule. When you put yourself on a schedule, you give yourself direction. Whether you have a collaboration or content due is irrelevant. A schedule is your commitment to your blog or Instagram page.
Once you create a schedule, start brainstorming content and set goals as to what days you want to post.
Yes, create! Write. Post a photo on Instagram. Even if it isn’t the best thing you have ever done, the point is to break the ice and do it! You can always go back and edit or archive later, but you need to break the ice!
Once you get past the hurdle of getting started, it is easier to keep going.
If you have taken an extended break as a blogger or influencer, your next step should be going through old content. If you have some Instagram posts that don’t fit your asthetic, archive them. (Don’t delete them! That will hurt your analytics.) If you have stale blog posts, update them. Put new photos in them. Make them fresh.
One of the best ways to get your blog or Instagram visible again is to engage! If you are an Instagrammer, that means spending time going through your follow list and commenting and liking posts. It means taking those hashtags you use and engaging with others that use those hashtags as well. If you blog, that means engaging with other blogs and leaving quality comments. Pin your posts. Pin other people’s posts. Create relationships!
Whether you take a month or a year from being a blogger or influencer, things change. Make sure you keep up on changes and trends so that you stay relevant.
If you don’t bounce back right away, that is okay. All good things take time. It took me a good six months before I started getting collaboration requests again and really started taking off again.
Being a blogger or influencer isn’t easy. It’s ever-changing. There are algorithms to overcome and new social media platforms to figure out. However, it is possible to bounce back after taking a break.
I hope you found these tips helpful. If you are looking for support and more tips on blogging and social media, I recently started The Misfit Blog Collective. Feel free to pop over to Facebook, join, and start discussions over there!